ABOUT ZAYED UNIVERSITY
Zayed University is a public university located in the United Arab Emirates (UAE). Founded in 1998, Zayed University has two main campuses, one in Abu Dhabi and the other in Dubai. The university offers undergraduate and graduate programs in a wide range of fields including arts and sciences, business, education, communication and engineering. Zayed University is known for its strong emphasis on providing an education that is grounded in the UAE's culture and heritage, as well as its focus on preparing students for leadership roles in the UAE and the wider region.
INSTRUCTOR
COLLEGE OF COMMUNICATION & MEDIA SCIENCES
Media Production & Storytelling
2018 - 2023
ASSISTANT PROFESSOR
COLLEGE OF ARTS & CREATIVE ENTERPRISES
Foundations | Design | Animation | Multimedia
2023 - PRESENT
COURSES TAUGHT
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This course introduces students to the essential components of being a student of art and design in preparation for Art & Design foundation courses. It is designed as an orientation that will give an overview of expectations in their degree program and to strengthen their readiness for effective learning. It will introduce them to the essential academic and practical skills required to be a student of art and design through project based active learning. Students will gain an overview of program requirements alongside opportunities in the creative sector in the UAE.
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This is an introductory course that focuses on the basic visual concepts of two-dimensional and three- dimensional design. The aim of this course is to teach students how to develop an understanding of the fundamentals of the visual language used in art and design, and how to use this vocabulary to effectively communicate and convey visual ideas.
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Combined lecture and lab course that integrates critical thinking with professional media skills needed for exploring the creative challenges in mixed-media communication for non-fiction and/or fiction contexts; emphasis on matching audience, content and platforms–including social media–and use of multiplatform tools and concepts.
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Focuses on capturing and telling stories through photographs that can be used for print and Web publications. Digital camera techniques for shooting and photo editing. Significant work will also be done in commercial, portrait, and documentary photography. Students will complete this course with a body of work worthy of submission to national photography competitions
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This is an introduction to the fundamental principles of graphic design. Students gain hands-on experience with the most commonly used software packages in the field and will develop skills and concepts such as problem-solving, visual communication, research, typography, concept and design development. Students will also learn about the basics of media literacy and criticism.This course is designed to introduce the Adobe suite (Illustrator, Photoshop & Indesign) to students at a beginning level. The projects introduce software in the context of design concepts and principles , allowing students to develop a working knowledge of the design process in relation to the technology.
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Digital Video I is a course where students use video as a means for studying basic techniques of filmmaking and 2D animation, students develop universal skills of expression and storytelling, and an understanding of the fundamental language and processes of digital video, from conception to final video edited works. Students learn basic digital video filming techniques including linear and nonlinear editing with Final Cut Pro software as they shoot and edit a series of 3 short individual and 1 team project. Artistic, narrative and non-narrative genres are all explored. conceptual development, narrative development, story-board development, lighting and camera techniques. Production practices include: editing, audio development, shooting, lighting, scene development, and export/output techniques.
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In this course the flexibility and potential of the Web are explored. The course provides students with an introduction to user experience and user interface design and instructs them to apply the principles of design such as layout, typography, and color.
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This course introduces students to the fundamental concepts and properties of time based graphics and motion on screen. By making different types of animation, students will experience both straight ahead animation and key-framed animation. Students will practice new skills in both traditional and digital technologies for the production of moving images.
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This course allows faculty to introduce a new course offering, on a limited basis, to art programs at the intermediate level. The course is designed to take advantage of conditions or opportunities that might be topical: for example, a course involving a visiting artist or local event.
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Design, implementation, and management of communication on the Web through a variety of platforms. Students will learn introductory tools and develop skills in interactive software.
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This course enables students to develop advanced skills in combining video, audio, animation, photography, and print to create dynamic interactive multimedia experiences. This course explores aesthetic direction, creative processes, and effective time management while mastering multimedia authoring techniques. Applications span CDs, DVDs, and internet platforms, with a focus on film, broadcast, and journalistic contexts.
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A theoretical and practical introduction to social media and its role in the media experience. Students will research how social media has transformed personal and business communication with a particular focus on their own discipline. Significant practical work with current social media platforms. Introduction to data analytics
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The purpose of this course is to introduce and familiarize students with the professional practices of the art or design discipline related to their program. The process begins with the student identifying their particular goals, gaining an awareness of career path options and understanding the professional expectations within the business environment. Preparation includes developing a portfolio, honing professional writing capabilities and presentation skills, applying good research in the development of proposals, becoming familiar with basic business practices, practicing project and time management skills and preparing for interviews.
Transcending Limits of Hope, Aspiration, and Fear | Reimagining Social Media | A CCMS-CACE Collaboration
Transcending Limits of Hope, Aspiration and Fear
Exhibition: 30 September – 30 October, 2019
Opening: 30 September, 2019 | 6 – 10 pm
Reimagining Social Media
Exhibition: Thursday, 17 October - 30 October, 2019
Opening Reception: 17 October, 2019 | 10:30am – 3.30 pm
Exhibiting Artists: Aisha Al Ahmadi, Alia Al Ansari, Amira Albastaki, Ayesha Essa AlMuhairi, Hassana Arif, Hessa Al Fahim, Malina Server, Mariam Abdulla Al Mhairi, Moza Mohammed Alnuaimi, Sara Hamed Alrefaei
Now what?! After final exams hope, aspiration and fear are the overwhelming emotions felt by some of our brightest recent grads. With a well-deserved summer vacation on the horizon, the prospect of navigating the art world’s hazy landscape in search of exhibition opportunities, commissions and exposure is a daunting new reality. The spotlights have dimmed on the creative pinnacles of academia, the fresh paint is finally dry to the touch, and the first phase of professional creativity takes its place. This next chapter of life sees student through to artist and it is undefined, unclear and rife with self-doubt. No one is watching. Does anyone care?
In recognizing the challenges our graduates are facing, the College of Arts and Creative Enterprises (CACE) and the College of Communication and Media Sciences (CCMS) at Zayed University have teamed up to greet them head on. This inter-college collaboration between media and art & design nurtures community growth through mutual expertise. CACE graduates and CCMS social media students are working to advance the promotion of art and design beyond the gallery and social media, and beyond the limits of commercial advertising and branding.
The visual scope of social media platforms, including Instagram and Snapchat, are redefining how artists and their public interact with art. As an evolving medium social media has the aesthetic scope to expand the immersive and conceptual framework of its own digital boundaries. It is an increasingly commercialised endeavour and the CCMS-CACE collaboration hopes/aims to facilitate critical and creative engagement with the state of the medium through social media art. This innovative initiative, fusing Zayed University’s artists, designers and social media storytellers, explores the conceptual potential of visual expression and interpretation.
This CCMS-CACE collaboration will take place at the Zayed University Urban Satellite Space (ZUUSS) a new exhibition and project space presented in partnership with Alserkal Avenue. The space is open to the public and operates as an off-campus art and design hub for the university’s students, alumni, faculty and staff hosting exhibitions, workshops, lectures, panel discussions and community events.
ZUUSS is located in warehouse 48, Alserkal Avenue, Dubai.
What ZU Colleagues Are Saying About Richard on Linkedin
”I had the absolute pleasure of working with and learning from Richard Cawood during my years at Zayed University from 2018 to 2024. Richard is consistently engaged and brings an extraordinary level of curiosity and creativity to every project he touches. He stands out for his ability to connect design fundamentals with today’s digital tools and is known for his humble mastery of technology.
Richard was quick to bring AI into his teaching practice, and his “Faces of the Unknown” project shows his passion for staying at the forefront of innovation. He also developed three unique AI assistants to help guide students through the nuts and bolts of his courses, which truly sets him apart. His commitment to advancing education is recognized through his role as an Apple Professional Learning Specialist, and he always makes it a priority to publicly celebrate the growth and achievements of his students.
As the driving force behind the Zayed University Middle East Film Festival’s digital presence, Richard approached every challenge with professionalism and creativity, creating and repurposing content for many different display mediums. In the past, he supported CreativeMornings by crafting digital assets and capturing memorable speaker portraits, always going above and beyond expectations. Richard is an approachable colleague who is always willing to help, whether troubleshooting Adobe software or encouraging others to learn new skills. His generosity, effective communication, and reliability make him a true asset to any team.
Richard continues to share helpful insights about education, technology, and AI through LinkedIn, keeping the professional community engaged and informed. His leadership, creativity, and understanding of work-life balance make him an outstanding educator, colleague, and friend. I recommend Richard without reservation.”
— James Piecowye PhD, MB,
Dean, Zayed University's College of Communication and Media Sciences
“A Rare Blend of Talent & Innovation
I’ve known Richard Cawood for a long time. This recommendation is an easy call. At Zayed University's College of Arts & Creative Enterprise, Richard consistently demonstrated a level of dedication, talent, and innovation that is rare to find. His work in photography, multimedia, and “virtual” AI installations continue to inspire me and others to push the boundaries of our own talents and imagination.
Richard is not only technically masterful but also conceptually brilliant, always leaving a lasting impression. Richard has that unique gift of turning abstract ideas into compelling creative realities. He is a natural innovator, a thoughtful collaborator, and a driving force behind any project he touches. He is, without a doubt, one of the most talented and forward-thinking individuals I've had the pleasure to work with.
Any organization (university to design studios) looking to push creative boundaries would be lucky to have him.”
— Michael R. Ogden PhD
Dean, Zayed University's College of Humanities & Social Sciences
“Richard Cawood is an accomplished expert in digital media. His knowledge of technological developments in the digital world is impressive. I was impressed by his constant efforts to share this knowledge among his colleagues and students. His students at Zayed University benefit from learning about the latest applications and the why and how of their usage to be at the top of their game. I will never forget that Richard is the colleague who told me about ChatGPT and why I should use it before most people even heard it existed. Richard is the type of individual who was born to be an educator and has the power to share knowledge with others. His ZU students are lucky to have him during unprecedented developments in AI and the digital world.”
— Badran Badran PhD
Dean, Faculty of Media and Public Relations at Liwa University