Deepfakes and Dissinformation

In an era where AI technology can craft virtually indistinguishable imitations of reality, the need for trust and authenticity is paramount. The advent of deepfake technologies has opened up a Pandora’s box of potential misuse, as it becomes progressively easier to fabricate audiovisual content that appears startlingly realistic. The implications of these developments ripple through society, posing challenges in realms from personal to political.

Authenticity is the bulwark against this tide of potential deception. It provides a grounding truth, a compass by which we navigate the turbulent seas of information. The rise of deepfakes has underscored the value of original, authentic content. This holds true not only in our personal relationships, where trust forms the bedrock of connection, but also in wider societal contexts such as journalism, politics, and legal proceedings where the integrity of information can have significant real-world implications.

To fight back against the AI tsunami, creative AI studio Revel AI, Truepic and Generative AI expert Nina Schick have created the first digitally transparent AI generated video. As AI generated content and information starts to inundate the information ecosystem, one existential worry is that we're simply not going to know what is made by AI, and what is authentic. Cryptographically signed content offers a solution, providing us with vital context and origin information.

You can learn more about the process involved in making the world’s first authenticated deepfake here: https://truepic.com/revel

Richard Cawood

Richard is an award winning portrait photographer, creative media professional and educator currently based in Dubai, UAE.

http://www.2ndLightPhotography.com
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AI Reflections | Episode 8