COURSES TAUGHT

This course introduces students to the essential components of being a student of art and design in preparation for Art & Design foundation courses. It is designed as an orientation that will give an overview of expectations in their degree program and to strengthen their readiness for effective learning. It will introduce them to the essential academic and practical skills required to be a student of art and design through project based active learning. Students will gain an overview of program requirements alongside opportunities in the creative sector in the UAE.

This is an introductory course that focuses on the basic visual concepts of two-dimensional and three- dimensional design. The aim of this course is to teach students how to develop an understanding of the fundamentals of the visual language used in art and design, and how to use this vocabulary to effectively communicate and convey visual ideas.

This is an introduction to the fundamental principles of graphic design. Students gain hands-on experience with the most commonly used software packages in the field and will develop skills and concepts such as problem-solving, visual communication, research, typography, concept and design development. Students will also learn about the basics of media literacy and criticism.This course is designed to introduce the Adobe suite (Illustrator, Photoshop & Indesign) to students at a beginning level. The projects introduce software in the context of design concepts and principles , allowing students to develop a working knowledge of the design process in relation to the technology.

Combined lecture and lab course that integrates critical thinking with professional media skills needed for exploring the creative challenges in mixed-media communication for non-fiction and/or fiction contexts; emphasis on matching audience, content and platforms–including social media–and use of multiplatform tools and concepts.

Focuses on capturing and telling stories through photographs that can be used for print and Web publications. Digital camera techniques for shooting and photo editing. Significant work will also be done in commercial, portrait, and documentary photography. Students will complete this course with a body of work worthy of submission to national photography competitions

Digital Video I is a course where students use video as a means for studying basic techniques of filmmaking and 2D animation, students develop universal skills of expression and storytelling, and an understanding of the fundamental language and processes of digital video, from conception to final video edited works. Students learn basic digital video filming techniques including linear and nonlinear editing with Final Cut Pro software as they shoot and edit a series of 3 short individual and 1 team project. Artistic, narrative and non-narrative genres are all explored. conceptual development, narrative development, story-board development, lighting and camera techniques. Production practices include: editing, audio development, shooting, lighting, scene development, and export/output techniques.

Design, implementation, and management of communication on the Web through a variety of platforms. Students will learn introductory tools and develop skills in interactive software.

Advanced skills in merging video, audio, animation, photography, and print into interactive multimedia experiences. Covers aesthetic direction, process, development, time management, and various graphic creation. Techniques in multimedia authoring, with applications for cds, dvds, and the internet - within film, broadcast, and journalistic contexts.

A theoretical and practical introduction to social media and its role in the media experience. Students will research how social media has transformed personal and business communication with a particular focus on their own discipline. Significant practical work with current social media platforms. Introduction to data analytics